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How Domino's Survived the Pizza Crash
In 2008, Domino's Pizza faced a public relations nightmare when customers openly called their food terrible. Instead of hiding, CEO David Brandon launched The Pizza Turnaround campaign, admitting fault and rebuilding the product from scratch. This episode explores how that radical transparency and operational focus turned one of the worst-performing stocks in the S&P 500 into a decade-long winner. We break down the specific menu changes, the supply chain overhauls, and the leadership psychology that allowed a global franchise to survive its own reputation.
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The skinny
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