Optimizing Google and Facebook Ad Performance in the AI Era | Ryan Burch

Millionaire University · Dec 10, 2025 · 45m

#710 What happens when AI completely rewrites the rules of Google and Facebook ads — and most businesses don’t even realize it yet? In this episode, host Brien Gearin sits down with Ryan Burch, founder of the Tobie Group, to break down how Google and Facebook ads are changing in the age of AI. Ryan shares his journey from print advertising to running a flexible, contractor-powered agency, and explains why small and local service businesses can no longer rely on old-school tactics or “set it and forget it” ad campaigns. They dive into how AI is reshaping search behavior, why brand and video…