skinny.

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# From Artist to Entrepreneur: Webinar Outline

**Working title options:** "You're Not Bad at Business. You're Just Untested." or "Test Tile Thinking: How Artists Build Studios That Actually Pay."

I built this for 60 minutes, weighted toward current studio owners, with a few spots to speak to people who haven't opened yet.

## 1. The Hook (0–5 min)

- Ask the audience to type in the chat whether they've ever said, "I'm just not a business person." Let the answers roll in.

- Land the reframe: every one of them has had a pot collapse on the wheel and sat right back down. That's the exact skill…

The skinny

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