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# From Artist to Entrepreneur: Webinar Outline
**Working title options:** "You're Not Bad at Business. You're Just Untested." or "Test Tile Thinking: How Artists Build Studios That Actually Pay."
I built this for 60 minutes, weighted toward current studio owners, with a few spots to speak to people who haven't opened yet.
## 1. The Hook (0–5 min)
- Ask the audience to type in the chat whether they've ever said, "I'm just not a business person." Let the answers roll in.
- Land the reframe: every one of them has had a pot collapse on the wheel and sat right back down. That's the exact skill…
The skinny
The skinny isn't ready yet — notes appear once the transcript is processed.