Latest / The Hannah Hammond Show / Mark Shapiro: How He Went Viral and Built an Empire
Transcript
- 0:00People felt that I could solve their problem in their life when
- 0:07they already know how to solve their own problems.
- 0:09They just need someone to push them.
- 0:11Piece of advice that you would give to your younger self.
- 0:14One piece of advice, go much bigger, push harder.
- 0:23I wish I went bigger and I have no idea where I'd be if I'd gone
- 0:29through here. Welcome back to the Hannah
- 0:32Hammond show. I'm sitting here with the Mark
- 0:34Shapiro in Miami, FL and it's so amazing to actually finally meet
- 0:39you in person. I know you've been on my friends
- 0:41shows and lots of, I mean, you're just so well known on
- 0:44social media and in the real estate space.
- 0:46And I'm just super excited to hear your story today and learn
- 0:49everything from the beginning to how you got to where you are
- 0:52doing billions of dollars in real estate transactions.
- 0:55So welcome to the show. Thank you.
- 0:57Thank you so much. Tell me about your show.
- 0:59So my show is a journey of self actualization.
- 1:03And I think as much like I love entrepreneurship, I love real
- 1:06estate. Real estate helped me come from
- 1:09nothing and coming from a family that had no money and just a kid
- 1:12with a dream. And then it allowed me to build
- 1:14a life of freedom and I don't know, infinite potential.
- 1:17I feel like in real estate. And so I'm super passionate
- 1:19about meeting other people who have done what I aspire to do
- 1:23and then being able to provide that education to others who
- 1:27aren't there yet who want to learn and grow and, and see
- 1:29what's really possible out there.
- 1:31So that's, I mean, I want to do billions of dollars in real
- 1:33estate transactions and I'm a merging fund manager myself in
- 1:37the debt space. So I would love to talk to you
- 1:39about private credit and your experience with that as well in
- 1:42your own real estate deals. So yeah, just want to help
- 1:46people elevate in business, but also in relationships, health,
- 1:49Wellness and all areas of life because I think it's, it's a,
- 1:53it's a pie, right? And business without the other
- 1:56aspects is never going to reach its highest potential.
- 1:59So. What was your first real estate
- 2:04vocation? Were you on the sales side?
- 2:06Yeah, I got my license at 18 tough and my first deal was a
- 2:11commercial deal. Really.
- 2:12Tell me about it. Yeah, what?
- 2:14I'm supposed to be interviewing you.
- 2:15I know, but you got a good story too, so well, thank you.
- 2:19I held an open house in my neighborhood and it was the
- 2:22middle of summer and offseason and one person showed up and he
- 2:26listed $1.1 million commercial property with me and I sold it,
- 2:30made $36,000, bought my first investment property, renovated
- 2:34it and rested. History super smart that's.
- 2:37Thank you, but it all started with rich dad, poor dad Robert
- 2:41Kiyosaki. Robert Kiyosaki.
- 2:43Yep. You know, we, we are doing an
- 2:45event and he was going to come and then he, you know, his
- 2:50health isn't that well, he's not that well.
- 2:52So he wanted to do the Zoom, but it's not for us.
- 2:58We want people in person. So we're doing that real estate
- 3:02event here. We just have found the venue.
- 3:06Now we're picking the date. It'll be in the summertime.
- 3:10Oh. Awesome.
- 3:10Yeah, they're all real estate. Only real estate.
- 3:13What's it called? We haven't come up with a
- 3:15catchy, but it is going to be like real estate con, something,
- 3:20you know, very simple and right to the point.
- 3:24It's got to be a one liner. So like Grant Cardone's on this
- 3:28wealth con and JT Fox does mega success and then I forgot what
- 3:36Andy Elliott's new deal with Goggins is, but it's something
- 3:41it's just one word. So that's that's what we'll do.
- 3:45Fun is this do you do a lot of live events or is this your
- 3:48first live? Event.
- 3:49This will be our first live event as a company, as Shapiro
- 3:52Capital I This is all very, very new.
- 3:58The social media space, we started doing it in late April
- 4:02of last year. No way.
- 4:03So we started in late April and my gosh, we did a video.
- 4:11Christian, who was the original person that convinced me to do
- 4:15this. He, I I don't know, Is he
- 4:18supposed to be here? Tanner.
- 4:23No. OK, so he's really a good
- 4:26videographer, but Tanner is a little better.
- 4:29But Chris is really good with still photos.
- 4:32So we filmed the video on a Friday.
- 4:37As you can see, I we're yarmulke, so I keep Shabbat.
- 4:40And I left about 45 minutes from where I was going.
- 4:44Filmed a video reaction video. He edited it and he put it up,
- 4:49called me about 15 minutes into my driving back here.
- 4:53And he said the video is getting traction.
- 4:57And then I said, OK, that's great, what does that mean?
- 5:01And he said it's going viral. And I said, OK, what does that
- 5:04mean? And he said, by the time you
- 5:08turn your phone on, it's going to have a million views.
- 5:11And the video was a gentleman that spoke about people who make
- 5:17$400,000 should be ashamed of themselves, Grant.
- 5:21Cardone. I didn't say his name.
- 5:24I did trying. I'm trying not to.
- 5:26I'm trying not to continually speak derogatory about him, but
- 5:32that. That's a famous video that.
- 5:34So that video did over 9 something and it just went
- 5:39crazy. And for me, you know, we have so
- 5:46many people that make our world work, nurses, firefighters,
- 5:52teachers and they don't make that kind of money, but they
- 5:56keep us safe. The police, you know, doctors
- 6:00that are coming right out of Med school, they're not making that.
- 6:05So it bothered me, so I reacted to it.
- 6:11Yeah, it's an interesting video and I was, I did see a video
- 6:16that you had posted responding to that and I couldn't agree
- 6:18more. And then, you know, there's
- 6:20this. I mean, what it what's your
- 6:22thoughts on the whole Gary Brecca Grant Cardone thing going
- 6:27on right now? Well.
- 6:29We're trying to tone it down, but we did a lot of videos
- 6:36reacting to a lot of unpleasant things that he said, and we have
- 6:43tried to be less obnoxious in the space.
- 6:48And because as you see, I don't swear.
- 6:53I only swear when I do the reaction videos.
- 6:56Well, I may sometimes swear, you know, to make a point, but when
- 7:03somebody is disrespectful to people that I think are need to
- 7:09be nurtured in our community, in our society, I get very
- 7:13passionate about it. And what started me doing this
- 7:17was what convinced me was the fake gurus out there.
- 7:22And the fake guru that I was offended by was a guy, he's on a
- 7:30show in New York City and his they were flipping houses in New
- 7:35Jersey, was called Flipping New Jersey.
- 7:38And I was watching and I said to myself, this is impossible.
- 7:44These returns are just not possible.
- 7:47And then and it's a big show, it's a morning show.
- 7:54It's like a morning drive show. I mean, super, this guy's a
- 7:58major guy, major radio host, and he partnered with this guy and
- 8:06none of it made any sense. Now, as a developer, you know,
- 8:12you buy a deal, that's when you make your money.
- 8:15And when you buy a distress deal, you know what your list is
- 8:18going to be. Real estate's data-driven.
- 8:21It's all based on a metrics. So you're going to know what
- 8:25your return is, whether it's a 2XA3XA4X.
- 8:30Some people say how do you get a 4X?
- 8:32Well, you buy it at a 4X, OK, you know, and then you create
- 8:36the value or you bring the value back to the asset or you buy the
- 8:40dirt and then you entitle it and then you build it out.
- 8:44And that's where your your biggest lift is.
- 8:47So that's what got me doing this.
- 8:49That's what got me passionate. And then as we got some
- 8:54traction, we kind of stepped back to give more value on
- 8:59YouTube. So we're doing a long form and
- 9:02teaching more about real estate and giving people more.
- 9:04And then we, I think our first speaking engagement was when was
- 9:14the first speaking engagement in DC?
- 9:16Tanner? August, August, September.
- 9:21Yeah. And it was the first time I ever
- 9:24spoke in public. And there was about 500 people
- 9:28in the room. And amazingly enough, this young
- 9:33man who I did a reaction video, his name's Reed.
- 9:36We became friends, and he reached out to me.
- 9:40And my reaction video was that what he was saying was BS.
- 9:46And he reached out to me and he proved to me that I was wrong.
- 9:51So the first thing I did, he sat in the front seat.
- 9:53He flew out with his girlfriend and I apologize to him.
- 9:57And the weirdest thing was that all these people in the room,
- 10:05they literally attacked me when I got off the stage and they put
- 10:10me in a corner. It was a very uncomfortable
- 10:12situation. And then we moved and they kept
- 10:15on and people felt that I could solve their problem in their
- 10:21life when they already know how to solve their own problems.
- 10:25They just need someone to push them.
- 10:28So we started doing this and we decided that we're really trying
- 10:36to create an educational space that changes normal people or
- 10:41people that have never owned a piece of real estate that have
- 10:45no idea what they're doing. And it's become, I don't want to
- 10:51use the word a cult following, but it's changed a lot of
- 10:57people's lives. Since June 20th when we opened
- 11:00up our school and selling our programs, we have over 500
- 11:05people in our community. We've closed 64 deals.
- 11:09We literally have 16 deals under contract.
- 11:13And then yesterday we announced what's called the revenue share
- 11:16program where you don't need any experience, you don't have to
- 11:21put end down anything. We fund the deal, we do the deal
- 11:26and we share just the equity. You keep the cash flow and we're
- 11:31out when the deal is refinanced and we've taken back our equity
- 11:36and then we take a 50% share of the profit.
- 11:39Amazing. Yes, seven people, I think,
- 11:41signed up since then. Oh, that'll be huge, I'm sure.
- 11:44And it's, you know, it's providing a solution to people.
- 11:49And I know a lot of my friends who are in the education and
- 11:52community like Pace Morby and Jamil Domgi and these people out
- 11:55in my neck of the woods, all their, I mean, a lot of their
- 11:58deal flow comes from their communities.
- 12:01And then it gives these newer people who are learning an
- 12:04amazing competitive advantage because they actually get a
- 12:07partner in the deal that knows what they're doing and who can
- 12:08fund the deal, help them manage it.
- 12:11And I mean, cause the, it's terrifying as a new investor
- 12:15going after big deals or even your first deal, even if it's a
- 12:18small deal, it's terrifying to do that alone.
- 12:20So I love what you're doing there.
- 12:22And I think that's a really good strategy.
- 12:25So what's your origin story? Because I don't know too much
- 12:28about your background and kind of how you got into real estate.
- 12:31What was your background from, did you immediately jump into
- 12:34real estate And what was that journey look like for you and
- 12:36where are you at today? So I.
- 12:38Used to play for the Celtics. I was 69 and I had a terrible
- 12:44car accident. So they cut my leg.
- 12:46No. So that's the most.
- 12:49Interesting story, I've ever. Heard that's a great one, right?
- 12:51Yeah. But I am a Giannis fan just so
- 12:55you guys know. But I'm a Vikings fan so I hope
- 12:59you're not a cheese head. Sorry about that.
- 13:01But I am a Brett fan. My both my grandparents, my
- 13:09father's father and my mother's father, were real estate
- 13:13developers. My dad is from a small town in
- 13:17Connecticut called Winstead, Connecticut, and my mother is
- 13:20from a town about 15 minutes from here called Coral Gables.
- 13:27And my mom was engaged and my dad was in the army in the
- 13:33Korean War. He was a dentist so he was
- 13:35graduated University of Maryland dental school.
- 13:39So he went to Fort Meade, which was in Maryland and signed up
- 13:42during the Korean War and he had a two week pass.
- 13:46So he came down to Miami to just have fun.
- 13:50And a mutual friend of my both my grandmother's asked my mother
- 13:56to show my dad around. And after two weeks, my dad went
- 14:02back and my mother said, wow, I think I love this guy.
- 14:11So she broke off her engagement, called my father and he, she
- 14:16asked him what his intentions were.
- 14:18And he said, come up to the base, we'll get married.
- 14:24And my mother was very inspirational in my life.
- 14:29Plus my father, two really amazing people.
- 14:31My mother's name was Carolyn. My father's name was Paul, and
- 14:41my mom could do anything. There's nothing she couldn't do.
- 14:48And that's probably one of the reasons why I married Gabriella.
- 14:53Same person. Yeah.
- 14:56I don't remember my mother failing at anything but I
- 15:00remember her working super hard through things.
- 15:03So she was a designer tier designer at 1st and then when I
- 15:10was about 9 she decided to get her residential real estate
- 15:14license and she worked for a guy named Jerry Heyman.
- 15:21Pretty close. Jerry Heyman, yeah.
- 15:24And Jerry was the first guy that I met that let me drive in his
- 15:28Porsche, hit a Porsche convertible and or was it was
- 15:37the one with the top came off. And I remember sitting with my
- 15:44mother when I was a little kid when she would do floor time and
- 15:48I would look through the big MLS books and I was just looking at
- 15:52the pictures and she would take me with her all all over the
- 15:56place. And shortly after she had had
- 15:58her license for back then, it was three years, she decided to
- 16:02become a commercial agent and then a broker.
- 16:07So I always had real estate in the family.
- 16:11I didn't really know that my dad's dad was a developer and I
- 16:15really didn't know that my mom's dad was in the apartment space
- 16:20here. But when my dad would go and do
- 16:26something, he'd take me. I'd cut the grass and the day
- 16:31school was over, we would be on a plane and we'd fly here and
- 16:36spend the summer here. And then my grandfather had
- 16:40these little motels on Miami Beach and I would be the towel
- 16:45boys assistant and I would pick up the towels and he'd give me
- 16:48like a nickel. During my freshman year of
- 16:54college, I decided to take a year off.
- 16:57So I took a year off between my freshman and sophomore year and
- 17:01worked for my uncles here in Florida and learned a little bit
- 17:07about real estate. Also talked my way into
- 17:11bartending, getting a job at a cowboy bar called Bogey's Barn
- 17:16and even opened up a a stand at the Hialeah Flea Market.
- 17:24So I took all that money, bought myself a car here, drove back to
- 17:30Connecticut and went back to Central Connecticut State
- 17:35University. And going into my junior year,
- 17:41right before the end of the sophomore year, my mother gave
- 17:44me a book by my mentor, Robert G Allen, and it was called Nothing
- 17:50Down, and he had written it in 1980.
- 17:55And she gave me the book in 1982.
- 17:58And that summer going into my junior year, I told my mother I
- 18:02wanted to buy a piece of property.
- 18:06And she said, you have enough money.
- 18:08I said, yeah, I do. She says, how much do you have?
- 18:11She qualified me. I said, I have like $40,000 in
- 18:15my savings account. And she said, well, that's a
- 18:18stupid place for it to be, but do you want to put it all into a
- 18:22deal? I'm like, why not?
- 18:25And she said, I have the perfect deal for you and I'll tell you
- 18:29how to do it. So we went and looked at a piece
- 18:34of property near a college called Trinity College.
- 18:37So the property backed up to the school's athletic field and
- 18:42their field house. So the students would walk in
- 18:45and out of the right from the backyards.
- 18:50And she said, we're going to put it under contract.
- 18:54We put it under contract for $24,000 and then we did the
- 18:58renovation estimate and it needed about $16,000 of
- 19:02renovation. So she kept everything within my
- 19:04budget and I went exhausted to 10 banks and they all turned me
- 19:10down. And they said you don't have any
- 19:13income. I said, but I want to use the
- 19:16income from the property to qualify.
- 19:20And back then, lending was very different than it is today.
- 19:25I mean, it was all done on a handshake.
- 19:28And so I was about ready to cancel the deal.
- 19:35And I told my mom. I called her and I said, mom, I
- 19:38can't get financing. And she's like, I'm making
- 19:43meatloaf. I'm like, mom, I can't get
- 19:46financing. What should I do?
- 19:48She said, you want meatloaf tonight.
- 19:52So school is about 45 minutes from from home.
- 19:55And I said, OK, And she said bring that whatever you were
- 20:00giving the banks and the contract and the construction
- 20:03estimate and bring it to dinner. So I'm like, OK, I'm not even
- 20:12thinking what she had in mind. I come over and she said dad
- 20:18will be home. And dinner was always at 5:30,
- 20:23always. And we always sat down at the
- 20:25dinner table. Obviously then you didn't have
- 20:27phone. We had a Rotary phone.
- 20:29I don't know if you ever saw the video and they showed a girl
- 20:31what, a Rotary phone. She didn't know what it was.
- 20:34It's the craziest thing, yeah. The the earliest phone I can
- 20:39remember was the the wall phone with the cord.
- 20:43Yes. Yeah, yeah, that's where the
- 20:44Princess phones, right? Or they were the yeah, they had
- 20:47the little thing where you could hook it on so and the long cord
- 20:52so you could walk all over the place.
- 20:54Yeah, So I ate dinner and my mom said to me, did you bring that
- 21:01stuff? I said sure.
- 21:04So she said, ask your dad. My dad had no idea.
- 21:08And I said, dad, you know, I'm trying to buy this property over
- 21:11by Trinity College, which was a College in in Hartford.
- 21:15And he said, yeah, mom told me about it.
- 21:18I said I can't get a loan. And he said OK, let me see what
- 21:25you have. He looked at it and he said let
- 21:29me make a call tomorrow and then call me tomorrow night and I'll
- 21:34tell you what to do. So I called him the next day at,
- 21:38you know, in the evening and he said meet me on LaSalle Rd. at
- 21:44such and such a bank. So I met him at 9:00 the next
- 21:48morning. I skipped class and I met him at
- 21:52United Bank and Trust and we walked in.
- 21:55But before we walked in and he said to me, what do I get out of
- 21:59this deal? And this is my, my dad.
- 22:03He was just back then. He, it was, he was a stand up
- 22:05dentist. That's how they did it.
- 22:09And he said I want 60% of the deal.
- 22:15I said, dad, no way. Now I can't get a loan, but I'm
- 22:20still going to negotiate. That was my instinct.
- 22:23And I said no way, come on, dad. And I said I'll give you 40%.
- 22:32He goes, I'll take it. We walked in the bank.
- 22:36He walked back to the office of the president, and his name was
- 22:40John Morris, and he asked John's assistant where the coffee is.
- 22:46My dad went and got a cup of coffee and I'm bewildered
- 22:49because he's supposed to be there.
- 22:52And John Morris came out, shook my hand and he said come on
- 22:56inside. And then he proceeded to ask me
- 22:59what do you have? I said I have a contract.
- 23:03Here's back then we used to call it a setup.
- 23:05Today they called it OM or a deck.
- 23:07I don't know why it changed. And I had had a one page setup
- 23:11on the deal and then I had my two page construction estimate
- 23:16for my contractor. And he looked at it and he said,
- 23:22how much money do you have in your savings and where is it?
- 23:25And it was at bank called Society for Savings, which was a
- 23:30bank that when we were in elementary school, they used to
- 23:35come with a passbook and you could put a nickel and every
- 23:38week they would give you back your passbook and you could put
- 23:40in whatever you saved in it. And it was the same passbook
- 23:44that I had from from then. So he looked at the deal and he
- 23:50said, looks like a good deal. We'll lend you the money.
- 23:57No, anything, just we'll lend you the money.
- 23:59I said, OK, how much? He said all of it.
- 24:04I said all of the price and the renovations.
- 24:08He said, yeah. He said, but you have to put
- 24:10your money in my bank. I said, OK.
- 24:14And he said, then you're going to pledge it, but two days
- 24:18before the closing, you will call me, you will tell me what
- 24:22you need to close. I'll need to see a copy of the
- 24:25RESPA, which is the HUD one, the closing statement.
- 24:29I said, OK. And he said I will give you a
- 24:34bank check so you can bring it to the your attorney's trust
- 24:37account and he can disperse from there.
- 24:40And then I said, what about the construction draws?
- 24:42He said, when you need money, just give me a lien waiver from
- 24:47your contractor and I will, I'll fund it.
- 24:49He said, let's do it in four draws, like, OK.
- 24:53And I said, why are you doing this?
- 24:57And he said, you don't know. I said, no, I don't know why
- 25:02you're doing it. He said, and I told him that I'd
- 25:04gone to 10 banks and I had to tell him each bank.
- 25:08And they all gave me the same reason.
- 25:11And he said, well #1 your family is a very good customer of the
- 25:15bank and #2 we bought your grandfather's bank.
- 25:20I said, aha, which was called Riverside Trust Company.
- 25:25And the other day I was actually showing Gabriella old mortgages
- 25:30from it because I had some things sent that were my
- 25:33father's to our our home here in Miami Beach.
- 25:37And I proceeded to do a bunch of deals with them.
- 25:43I bought those 3 units. It was a three family house with
- 25:46asbestos. And we did the demolition, we
- 25:50did the asbestos removal. We used garbage bags instead of
- 25:55jumpsuits and then we put them in garbage bags and we had them
- 26:01taken away by a regular carting company.
- 26:06The property within six months we sold it for $108,000 profit.
- 26:12My mother found me two sixes side by side brick that were
- 26:17underperforming that were a bank deal.
- 26:20She even showed me how through our accountant to do my first
- 26:25like kind exchange 1031 and by the time I graduated, I had 8058
- 26:34units. And The funny thing is I took a
- 26:39job as a commercial loan officer.
- 26:41I actually took a job in the securitization department and I
- 26:44was forced to get my series 7 license.
- 26:46So I understand it the C MB S MB RBS business.
- 26:51And I hated it after a few months and I was able to get a
- 26:54job with that same bank in their commercial loan department and
- 27:01they were one of the banks that turned me down Suffield savings.
- 27:06But once I got my job and I got my own pen back then you had a
- 27:11lending limit and as long as it fit in the box of the bank, you
- 27:14could write a commitment letter and close a deal.
- 27:19And then I realized the bank had a pretty hefty REO department
- 27:25and I started picking off their deals once we found out it
- 27:30wasn't a an issue with the board.
- 27:35And once we hit 400 units, I I quit.
- 27:40Why? I resigned because they were
- 27:42good to me and started a a real estate company.
- 27:47Not not for sales, just for, you know, for ownership and
- 27:51management. We did do some third party
- 27:54management but not for long because we just kept on growing
- 28:01super fast. So is that when you started a
- 28:03fund and started raising capital or you were syndicating deals or
- 28:07what was your structure? So we were typically we got
- 28:12really lucky with a deal in 85183 units.
- 28:20It's called Taft Apartments on West Middle Turnpike in town
- 28:23called Manchester. And I didn't have enough money
- 28:27to close the deal and I went to the closing 40K short and I had
- 28:32no idea what to do. So the night before I called my
- 28:35attorney Robert Cone, who I still use today.
- 28:41And Bob said just go to the closing and sit with the seller
- 28:48and tell him the truth. And we sat down and I told him I
- 28:54was short and I needed his help and I didn't present it that
- 29:00way. I said I need your help.
- 29:03And he said what's the issue? I said I'm $40,000 short.
- 29:07I said I went everywhere I possibly can from family and
- 29:13friends. And he said OK, I'll hold the
- 29:17money for. And I asked him to hold it for
- 29:1960 days. He said I'll hold it for six
- 29:20months. And he did.
- 29:23We paid him off pretty rapidly and unbelievable out of nowhere
- 29:29I get a letter from this guy named Peter Hicks Hicks property
- 29:35in Milton, MA and he wants to have me come up to his home
- 29:42because he wants to buy this brick.
- 29:45One story walk up in a very I'll call.
- 29:51I don't want to use the word workforce, but I'll call it high
- 29:54end, high level blue collar town.
- 29:58And he wanted to do a conversion and he made me an insane offer
- 30:08and the offer was contingent upon him teaching me the condo
- 30:13conversion business. I didn't want to come away with
- 30:17it with just the profits. And that kind of catapulted us
- 30:22into buying a bunch. And when we started buying
- 30:28distress deals out of pure luck, we partnered with an advisor
- 30:35called Hunter and Hastings and they were the manager for Ohio
- 30:38Retirement Teachers Pension Fund, and they created a program
- 30:43with us. We'd bought 23 deals with them
- 30:46in the course of about 18 months.
- 30:48And a lot of our equity was institutional.
- 30:53We have, we have syndicated deals, we just recently are
- 30:57using the social media platform to syndicate.
- 31:03And our next, this last one was a Reg D, which if you know the,
- 31:10the suitability requirements for a Reg D, you've got to be an
- 31:13accredited investor 200 K two years in a row, million net
- 31:17worth without your home equity. Or if you're a trust or an LLC,
- 31:22it's got to be 302 years consecutive.
- 31:25So this next one, we're going to do a reggae and get it approved
- 31:30by the SEC and FINRA. And that's the that's the path.
- 31:36So what's happened is the education has overwhelmed us and
- 31:44the changing people's lives have become for me more of a passion
- 31:52than the ownership side. So, you know, without, you know,
- 32:00I would say this if she wasn't here, but without my wife being
- 32:07able to help. A lot of these people borrow
- 32:10money because she handles all the, the debt side of things or
- 32:15most of it. You know, some of them come with
- 32:16financing, some of them come with their own equity, but most
- 32:21of them come with bad credit, no credit, 0 experience and some
- 32:27even come without a job. And we find a way to get it
- 32:33done. She finds a way to get it done
- 32:36with them. So and it's become passionate.
- 32:41Yeah. And and that's a newer thing
- 32:42over the past year, right? Just started, yeah.
- 32:46OK. That's so cool.
- 32:47That's such a great story. And what, so she's handling the
- 32:50debt side are you guys do you don't have a debt fund though.
- 32:54She just helps coordinate financing.
- 32:56I guess I was going to ask what's your advice to somebody
- 32:59who's doesn't have the track record in real estate
- 33:02development or maybe even real estate transactions at all, but
- 33:04they're looking to go get financing.
- 33:07You know, what advice do you have to give them to go to the
- 33:09banks to use private credit? Where would you what direction
- 33:13would you point them in? So give me well, I'll give you
- 33:18one scenario. Our first student, her name's
- 33:23Lydia Walker, she's from Denton, TX, and she signed up for our
- 33:30program. We used to charge $27.00 per
- 33:33month. We have full access to
- 33:36everything. Zoom calls twice a week, and
- 33:41Lydia and I spent two weeks on the phone getting to know each
- 33:45other, excuse me on the Zoom because there was nobody else.
- 33:49It was just me and Lydia and it's.
- 33:52A nice value for her. Yes, excuse me.
- 33:56She came to our wedding, she flew in and we became friends.
- 34:02We became friendly and then over the last since June, because she
- 34:08was the first student on June 20th, we become friends.
- 34:12I've gotten to know her story and she comes from like we all
- 34:18do. You know, everybody has a story,
- 34:20everybody has challenges. She bought her first deal.
- 34:24We tried to buy her first deal from a wholesaler.
- 34:26It was in Montgomery, AL and he only had a 2 day window so we
- 34:32couldn't get the deal done. And we went on to another deal
- 34:37in St. Louis, MO and Saint Louis has
- 34:42been we think a really undiscovered gem in certain
- 34:48markets, sub markets there. So she found a A31 and we did
- 34:56the deal for 34,000. She put in 35.
- 35:01She decided to buy tools, which I tell her you can't capitalize
- 35:06the tools, but she did Windows. So she was all in at 85
- 35:14recently. It just appraised at 150.
- 35:19She borrowed $106,000 that Gabriella facilitated.
- 35:23From private money. Hard money?
- 35:25No, no. Conventional loan.
- 35:28Oh, conventional, conventional refi, cash out refi.
- 35:32And at the same time, during this whole escapade, she got
- 35:38engaged, bought a house in Denton using our same concepts
- 35:44under FHA first time home buyers program.
- 35:47And then she went back to Saint Louis, put a turnkey fourplex
- 35:53under contract and she used the cash out refi to buy the
- 35:58fourplex. The fourplex was so under rented
- 36:02using the Section 8 voucher program in Saint Louis, it gives
- 36:08her a little over a $51,000 net operating income.
- 36:13Now during the next process, we're not sure where our refund
- 36:18numbers will come at because our comps won't come at the value
- 36:22based on the St. Louis, MO cap rate.
- 36:25But on a cap rate, it's an $880,000 lift, and she paid 360
- 36:31for it. Amazing.
- 36:33So she wants to take that, do the same thing and then buy some
- 36:39others. And we've had a lot of success.
- 36:42We've also had another student buy a fourplex there, which
- 36:46Gabrielle did finance with the same lender.
- 36:49And that's a uncharted market because there's the sub market.
- 36:57And then within the sub market are the tertiary markets where
- 37:00there are pockets of 0 crime and you have to be able to pick and
- 37:05choose and navigate them. So we're, we're doing well
- 37:10there. We're doing well in Florence,
- 37:12Montgomery, Mobile, Lubbock, Jacksonville, Jacksonville,
- 37:18their deals. There's actually deals here in
- 37:20Miami. How do you underwrite deals and
- 37:23determine what is a good market to be in, especially if you're
- 37:25not like boots on the ground in those markets?
- 37:28So we typically will help a student introduce them to a real
- 37:33estate agent. The real estate agent will be
- 37:36their eyes and ears. Sometimes the first agent is not
- 37:40willing to work under their scenario because they tell them
- 37:43this is our program, this is what we're doing, this is how we
- 37:46do it. It's not for every agent.
- 37:49Most agents are. I'm going to show you 3
- 37:52properties. If you don't buy one, I'm gone.
- 37:55That's not the agent we want. We want the agent that is been
- 37:59in the business 6 to 30 months that has had some success but is
- 38:05on the cusp and needs a repeat buyer because all of our
- 38:10students are repeat buyers. So Lydia's she's done three.
- 38:15We have a young kid, Raymond Gonzalez, he's in over by
- 38:20University of Oklahoma where he is a college student.
- 38:23Enus I think it is and he's done 5 deals.
- 38:28This young man now his dad is his bank but he's done 5 deals
- 38:34and now he's in the process of doing the the refi.
- 38:39How do you guys like in this market?
- 38:41I know in my market in Scottsdale, it's very hard to
- 38:43make numbers work right now and it has been for years.
- 38:46So how what is your rule for underwriting deals?
- 38:50How are you determining if it's a good deal for somebody to buy?
- 38:53And then are you doing, are you teaching or you personally, are
- 38:58you doing buy and hold strategies or are you buying and
- 39:01selling? So my biggest regret is selling.
- 39:06So you should really never sell anything.
- 39:12You should be able to use it to take the equity out and continue
- 39:19to generate cash flow and continue to generate
- 39:22appreciation because we have this this great thing here in
- 39:25this country. It's called inflation.
- 39:27So every year your property is going to have a little more
- 39:30value. Yes, we're going to have
- 39:34expenses go up. So we have CPI.
- 39:37So we know we can tie what it what it is.
- 39:39But you're always going to have some appreciation if you buy the
- 39:44deal right now. What we noticed is and you, I,
- 39:50you may or may not have noticed it.
- 39:53I read an article in the Wall Street Journal about two weeks
- 39:56ago and I started doing some investigation on the first time
- 40:04homebuyers their balance sheet FHA balance sheet and there was
- 40:09an anomaly in their balance sheet from. 20 went from when
- 40:16the Biden administration came into office, there was a spike
- 40:23in delinquencies but the mortgage amounts instead of
- 40:29contracting mortgage value, mortgage value went up
- 40:33substantially and there net capital that they have on their
- 40:40balance sheet which is what they used to borrow from the Fed just
- 40:45like a bank that was constricting.
- 40:49So it tells you two things. First time homebuyers are
- 40:56defaulting. Then you look at their 90 day
- 41:00delinquent, which is over 400,000 homes, but their sixty
- 41:07day delinquent is almost at 590,000.
- 41:12So what they were doing is they're taking the interest
- 41:16where the first time home buyers are not making the payment and
- 41:19they're putting it on to the back end.
- 41:22So what is that mortgage crisis? 2 point O.
- 41:27OK. Yeah.
- 41:28I would love to hear your opinion on the state of the
- 41:30economy and when do you think that?
- 41:31Is happening this and and guess where the biggest concentration
- 41:36are because if you drill down into the balance sheet, you can
- 41:39see where the concentration is. It's in Fort Worth, Orlando and
- 41:45Vegas and it's not older gentrified product.
- 41:51It's all the new product because it there, it's all that's come
- 41:57on in the last 60 months. Because people are overextended
- 42:02and they don't have equity in the houses because if they paid.
- 42:06Well, DH Horton, OK, OK, All the major home builders, Lennar
- 42:14Toll, every single major home builder built those homes and
- 42:22funded them under the FHA program and even gave them when
- 42:29they couldn't afford the 3 1/2% down, they funded it by giving
- 42:33them a discount on closing costs.
- 42:36Yes, they have no skin in the game, but what about?
- 42:39I don't know the percentage because I'm in the private
- 42:41credit space, so I don't keep too much on the FHA stuff.
- 42:44But what about the lending market at large?
- 42:48Do you think like we're on the brink of another economic
- 42:52collapse or do you think that there's going to be a a, you
- 42:56know, kind of collapse or recession in that FHA space?
- 42:59Or what is your outlook on the overall economy at large both in
- 43:03the residential and the commercial market in the
- 43:05timeline? So you roughly have about $3
- 43:08trillion in toxic assets on. Right now, yeah. 3 trillion out
- 43:13of what amount? In what's out there that's
- 43:18current? Right.
- 43:19So three what percentage of assets are underwater?
- 43:23About a little under 30%. 30% of residential.
- 43:28Yes, residential, residential multi for sale product
- 43:33development so. What do you think's going to
- 43:37happen? I think we're going to see a
- 43:39nice correction and I think the banks will.
- 43:44You're familiar with Dodd Frank, OK.
- 43:46So when Chris Dodd and Barry Frank created Dodd Frank after
- 43:52the great financial crisis, the banks prior to that used to have
- 43:57to take their assets and mark them to market.
- 44:01So that forced them to reserve against the net capital.
- 44:04Therefore, if their net capital is reserved, you can only lend
- 44:09against your net capital. So it constricts the bank's
- 44:11ability to lend. Therefore they it constricts
- 44:15their ability to earn income. Banks live on a spread.
- 44:18They're bookies. OK, so when this happens, you
- 44:24get that anomalistic movement. But when the crisis happened and
- 44:30these guys came up with this idea of, well, guess what, we're
- 44:34no longer going to make you mark to market and we're going to
- 44:38allow you to run your bank as if you're not having any issues.
- 44:44So you can't see a bank's net capital, but you can see their
- 44:49default rate grow. So when Silicon Valley Bank
- 44:52failed and First Citizens bought them, they bought all their
- 44:56crap. But the way they bought it is
- 44:59they couldn't pay the loans off, so they have to recast the
- 45:03loans. So they're selling their deals
- 45:07at roughly about $0.40 on the dollar.
- 45:10And you walk into a deal like this, our deals like an 11 cap
- 45:14out the door, they won and you can't buy those.
- 45:19So it's happening now. We're very big.
- 45:24We're very bullish on Houston, Harris County because we've had,
- 45:29we had our hub office there for years.
- 45:32We had about 10,000 units in the state of Texas and we did very,
- 45:35very well because Texas is kind of like Arizona, a giddy
- 45:41upstate. It's like let's get it done, OK.
- 45:45And if you can think it, you could do it.
- 45:48You know, very creative things here.
- 45:51It's you got too many New Yorkers here and there is so
- 45:56much capital on the sidelines, patient money just waiting.
- 46:00And then the private funds like yours are much more
- 46:06sophisticated than a banks buy box.
- 46:09So you're not going to fit a square peg in a round hole on
- 46:14one of your deals. You're going to fit your square
- 46:17peg in your square hole. Your LTV or LTC is going to be
- 46:22no greater than 70% OK. Your, your spread based on if
- 46:29you're giving a return or if you're using a line is at least
- 46:32going to be 300 to 400 bips over sulfur.
- 46:38So I'm assuming you borrow on sulfur.
- 46:41So there's a change that's going to come now.
- 46:47I think it will be dealt with in a much more orderly fashion than
- 46:52the last one. Yeah, a lot of banks are, you
- 46:55know, renegotiating. We were talking about that as
- 46:59renegotiating notes or kicking the can down the road or
- 47:02because. And that's the thing that I
- 47:05struggle with is everybody still is terrified of 2008.
- 47:09And of course history can always repeat itself and it will,
- 47:12right? And but it's like, how do you
- 47:15really have calculated action and mitigated risk versus
- 47:23analysis paralysis? And we don't do anything because
- 47:26anything could happen and the market could collapse, right?
- 47:28So I guess for instance, you, you guys are still doing deals,
- 47:32you are doing huge deals and you're also coaching students on
- 47:38how to do deals and actively doing them.
- 47:39So like how do you help for your own portfolio and your students?
- 47:47How do you get them over that fear?
- 47:48And like what are what is that criteria for underwriting if
- 47:52you're anticipating that the market could come down quite a
- 47:56bit because you can only get it so far below current market
- 47:59value and especially if you're doing big development projects
- 48:03or heavy lifts that could take years.
- 48:05So in the one to four program, which is our major program, we
- 48:13typically do not go after a deal has been underwrite.
- 48:18We do not put it under LOI or under contract unless out the
- 48:22door that day. It's a 14 cap because it's going
- 48:29to get compressed during the course of the deal.
- 48:32Construction estimates going to be lower.
- 48:34I mean, it can be higher. It's going to take a little bit
- 48:37longer to stabilize it because they're new investors, which is
- 48:39why we came up with this. We'll do it with you.
- 48:44Besides the social media side of our business, every person that
- 48:48is in our coaching space did my program and did it successfully
- 48:53and then I offered him a job. So we built that out from an
- 48:59organizational standpoint. So people get a very intensified
- 49:06program and somebody is on top of them and forcing them to get
- 49:11uncomfortable and forcing them to be accountable for their
- 49:14actions. On the other side where we
- 49:19created this was our original program, it was called Protege
- 49:26multifamily. Protege partnership, a true
- 49:29partnership where you pay for access to me and then we go and
- 49:37find a deal and we do the deal together.
- 49:41Now they're required to have the equity to do the deal in
- 49:46multifamily. We have about 40 people and
- 49:52we're doing extremely well in New Jersey.
- 49:56Of all the crazy places where Tanner's family's from and one
- 50:02of the students, I won't say his last name is, his first name is
- 50:05Jonathan, and he's doing very, very well.
- 50:09His first deal is he's building 40 units.
- 50:12They're building. Building brand new 40 units.
- 50:14Are you guys doing more development or value add or
- 50:17conversions? Right now we're doing more value
- 50:19add. OK, we're doing more value add.
- 50:21And how, how, what's your advice for people who are looking for
- 50:24deals in a market that's really hard to find deals?
- 50:28There's there's two ways to find a deal.
- 50:30One, have an inside relationship or two, partner with somebody
- 50:37who has an inside relationship because you're never going to
- 50:40see the deals I see. And we see a lot of deals.
- 50:45So we see a lot of deals for the family office and then we see a
- 50:49lot of deals through our relationships.
- 50:51And after a number of years in the business, over 4 decades,
- 50:56you get the ability and you get the reputation that's able to
- 51:01close. And when you're able to close on
- 51:04a deal, it says a lot. Yeah.
- 51:07So we bought a deal in Malibu. OK.
- 51:11I don't like blue states. I especially don't like
- 51:14California that much. But we bought a deal off the
- 51:18Pacific Coast Highway in Malibu, 68 apartments.
- 51:23It was the last asset that a fund in Hong Kong had.
- 51:27Pacific Eagle. And their US base is Great
- 51:32Eagle, and they were selling the deal for $75 million.
- 51:41And we looked at the deal and they picked somebody else out of
- 51:48San Francisco. I'm like, OK, we made a bid on
- 51:52it. They picked somebody out of San
- 51:55Francisco. They underwrote it as an
- 51:58apartment deal. It's not an apartment deal.
- 52:00It's a condo conversion because it was gut renovated in 2019.
- 52:07It's got magnificent finishes. So the appliances are gagging
- 52:13out. Cymatic are the kitchens.
- 52:16I mean, it's just nice, nice, really nice product.
- 52:19And it there are views of of the ocean of the Pacific.
- 52:25It's on the Pacific Coast Highway.
- 52:26It's a half a mile from Nobu. So it's right in that Malibu
- 52:30market. And it was a bear of a deal to
- 52:35get closed and they were a great seller.
- 52:41And when their deal, the first contract didn't go through, they
- 52:45came back to us. But they went and took it out to
- 52:49bid. And then we found out a week
- 52:51before the bids were out and we said we'd like to bid.
- 52:55And they said, well, you can submit your bid.
- 52:58We actually won the bid at about 5 million less than they people
- 53:04that were put on the original contract.
- 53:07And we're doing our due diligence.
- 53:11We had a famous tenant, Charlie Sheen, and we paid for this
- 53:18piece. What you couldn't buy the dirt
- 53:21for because you can't find 10 acres in Malibu that's already
- 53:27improved. So we ended up paying with our,
- 53:31our full in cost is 725 a foot that's with our our package and
- 53:38it's more like an FF and E package and not a major rehab
- 53:42because it's already been renovated.
- 53:45And our price without our interest reserve without our $9
- 53:49million FF and E package was 522 a foot twice that.
- 53:55You can't even buy the dirt for that.
- 53:57And after the catastrophic events in Malibu, we're 68 units
- 54:06that people are clamoring for in the market.
- 54:10So our original seller price point was 1175.
- 54:16We're just touching 1400 a foot. Jeez.
- 54:20So. How'd you find that one?
- 54:23That came from a broker. Really.
- 54:25And it was just a pocket listing or.
- 54:27Was it? Actually it was.
- 54:29It wasn't even a pocket listing. It was brought to a broker and
- 54:34eventually our partner that's here in Aventura.
- 54:40His name is Mark Portis. And Mark Portis's was married to
- 54:45Jerry Kaufman's daughter. Jerry Kaufman built half of
- 54:47Aventura, Hidden Bay, Mystic Point, and Jerry was one of my
- 54:51mentors when I did my first big condo conversion in Hallandale.
- 54:56Jerry's company, ISG, did the sales for me.
- 55:02And I've had some amazing people in my life that have taught me.
- 55:08I've had some amazing partners and friends.
- 55:12I've had a couple of bad partners that that's the worst
- 55:14thing to get in bed with a bad partner and you never know until
- 55:21until deal goes sideways. You don't know if a partner's
- 55:23good until everything goes wrong.
- 55:26And in real estate, when everything goes wrong, you can
- 55:31literally still figure it out. You just have to main come first
- 55:36person calls your lender, tell them I've got some issues.
- 55:40I'd love to come and have coffee with you and I have some
- 55:44solutions, but you're going to have to work with me.
- 55:47And they're grateful for that. Most people, they hide, they put
- 55:54their head under their pillow or they stick their head in the
- 55:57ground in the sand and they give up before they've even come up
- 56:03with a solution. And solution driven business.
- 56:07Solve one thing, find a way, you move forward, solve another
- 56:13thing, you move forward. Solve enough issues, you get to
- 56:17go home and make make the right deal.
- 56:22So. So I, I, I could talk to you
- 56:25forever of course, but I know we have to wrap up here in a couple
- 56:27minutes. But couple last questions.
- 56:31What I know we went over the economic state of the market and
- 56:35things like that. So what is your current economic
- 56:39outlook and what do you predict will happen in the residential
- 56:42and commercial real estate space over the next 12/24/30 six
- 56:46months? I think we're going to see a
- 56:47nice correction. I think we need to have, if you
- 56:51have your powder, I think you need to be ready.
- 56:53I think if you're lending freely, I think you need to be
- 56:59very cautious about each deal you're lending on your a
- 57:04borrower's history. Does you know their experience?
- 57:09Not their history. Their experience should be #1
- 57:15but I don't know much about your fund, so tell me about your
- 57:18fund. So it's a brand new debt fund,
- 57:22but the goal is to be more of a commercial lender and do bigger
- 57:26deals, developments and things like that.
- 57:28But right now it's the one stop funding shop for real estate
- 57:30investors. So whether it's a fix and flip,
- 57:32cash out, bridge loan development, any type of loan
- 57:36that you could possibly ask for private money.
- 57:38So we work the model is we'll be both a brokerage and a direct
- 57:42lender. So we can just be the one stop
- 57:44solution for all investors so they don't need to go find all
- 57:47these different lenders that all have their different boxes of
- 57:50underwriting criteria. So that's where we're at right
- 57:52now. It's an 8020 split for
- 57:55investors. But right now I'm really focused
- 57:57on building out the consistent lead flow of qualified
- 58:02experienced borrowers that are really our dream clients.
- 58:05And then I can go focus on raising the capital to feed
- 58:09those loans and basically fund those loans.
- 58:13But yeah, you know, as an emerging fund manager,
- 58:16especially in the private credit space and in the real estate
- 58:19space, it's always that you know what, what are those risks in
- 58:22the market and how do we make great safe underwriting
- 58:29decisions while still being competitive and not not being
- 58:35able to close any loans? Right.
- 58:37So what's your pricing? It it, it ranges on the product,
- 58:41but as far as the fund itself and what we would lend on and
- 58:44actually balance sheet, 'cause there's a couple different
- 58:46methods. We can originate the loan to
- 58:48somebody else's guidelines and sell the note off and then
- 58:52recycle the capital, just take a small margin and then maximize
- 58:56returns. Or we could fund the loan and
- 58:58keep it on our balance sheet. Anything that we're keeping on
- 59:01our balance sheet would generally be that 6 to 12 month
- 59:0412% interest. So you.
- 59:07So you seasoned it and then sell it?
- 59:11Do you get a bigger, bigger spread?
- 59:13Yeah, yeah, we could do that too.
- 59:15So the nice thing is there's lots of institutional capital in
- 59:17the space now that are coming in 'cause now bridge debt can be
- 59:21rated and sold, which is a new thing that's happening in the
- 59:25private credit space. So good and bad, right?
- 59:28Good is there's more competition.
- 59:31I mean, bad, there's more competition, but good, there's
- 59:33more capital and there's more ability to move paper and move
- 59:36money. Is your are you staying 4 units
- 59:39or under or you're going on the commercial side above?
- 59:42Commercial side and above yeah, so we'll do single family, but
- 59:46it's so I'm a commercial broker and I love commercial and that's
- 59:50where I want to be. I want to have a higher loan
- 59:52volume. I think I believe in commercial
- 59:54it's lower LTVI know the industry and the residential
- 59:58space is very saturated and it's just like a race to the bottom.
- 1:00:01I feel like just like the house flipping space, it's still a
- 1:00:05great model and you can still do it really well, but it's.
- 1:00:07Much more saturated I feel like than that mid size commercial
- 1:00:10deal, you know and same on the commercial debt side, there's
- 1:00:14lenders, the institutional lenders that they'll do deals
- 1:00:17over 20304050 million, but they won't, there's not really a
- 1:00:21bunch of lenders in that one to 20 million space in the
- 1:00:24commercial. They're either residential one
- 1:00:26to four or over 20 million. So I would like to kind of be in
- 1:00:29that niche. Did you go to multifamily in
- 1:00:33Vegas at Aria? That what, in January were you
- 1:00:37there? I wasn't.
- 1:00:38I got to go. Which one?
- 1:00:40National Multi Housing Council, No, I didn't must be a member,
- 1:00:44you need to join. So every year it's typically at
- 1:00:49Aria. This year there was 11,000
- 1:00:52developers, lenders, brokers there, title companies, owners.
- 1:01:00And we hosted a dinner, dinner for Lumen because I'm very
- 1:01:05friendly with the guys at Lumen. And if you know the bridge
- 1:01:09space, I think they might be the largest bridge lender in in this
- 1:01:12space and they're aggressively looking for business.
- 1:01:19And then we had a very serendipitous gentleman come,
- 1:01:23he's on the board of directors of Home Depot.
- 1:01:26And were you aware that Home Depot actually is a lender?
- 1:01:30No. They will lend you all the
- 1:01:35construction material, the appliances, the fixtures, the
- 1:01:38fittings, everything for your project.
- 1:01:40Wow. You just need the site.
- 1:01:46I didn't know that. And you'd pay for the labor?
- 1:01:48Yeah, it was pretty eye opening. That is wild, yeah.
- 1:01:51Yeah, yeah. Well, cool.
- 1:01:52I will be going to that conference in January.
- 1:01:55Yeah, no, I brought, I brought Gabriella.
- 1:01:57Actually. I think Tanner was there too.
- 1:01:59Cool. I think we brought maybe 6
- 1:02:03people on our team. How long have you been going to
- 1:02:06that? Forever.
- 1:02:08Yeah. Forever so.
- 1:02:10Well, cool, I we, we have to wrap up here.
- 1:02:13We'll definitely have to have you on the show again 'cause we
- 1:02:16have a lot more to get into. But I guess I always like to
- 1:02:19wrap up with what's one piece of advice that you would give to
- 1:02:21your younger self? One piece of advice, go much
- 1:02:28bigger. Push harder.
- 1:02:31I wish I went bigger and I have no idea where I'd be if I'd gone
- 1:02:38bigger. I think you're pretty big.
- 1:02:41I would have gone bigger so. Thank you, I love that there's
- 1:02:46always new levels to the game. Yep.