338. Jason Daniel, Founder & CEO of LSKD

Fitt Insider · May 11, 2026 · 27m

Today, I'm joined by Jason Daniel, founder and CEO of LSKD.

An Australian fitness apparel brand born from motocross culture, LSKD has scaled to $200M in revenue, 700+ employees, and 31 retail stores since launching in 2007.

In this episode, we discuss building a global brand from a grassroots community.

We also cover:

From carpenter to founder

LSKD's self-funded growth

Community event strategy

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Website: www.lskd.co

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