Ep 2357 Barbara Fitzgerald interviews Erica Duecy of Business of Drinks | Masterclass US Wine Market
Welcome to Episode 2357 of the Italian Wine Podcast. In this episode, Barbara Fitzgerald interviews the leading digital and content strategist, Erica Duecy.
Key takeaways:
Why are younger consumers shifting away from alcohol?
What are younger consumers looking for from the alcohol sector?
NOLO and their key characteristics
More about the guest:
Erica Duecy is founder of Business of Drinks, a podcast and consultancy, and one of the drinks industry’s most accomplished digital and content strategists. She has built publishing and marketing programs for Drizly, VinePair, SevenFifty, and other…
The skinny
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