Latest / The Breaking and Entering Show
Publicis Acquires LiveRamp for $2.2B, YETI x Wieden+Kennedy, Javier Campopiano Exits McCann, Gerry Graf at Joan & Gen Z Digital Wellness with Larz May of HalfTheStory
Spotify turned 20 this week and celebrated by swapping its iconic green app icon for a glittery 3D disco ball — and the internet immediately lost its mind. Users called it hideous, pixelated, and confusing. Some said they thought the app was stuck downloading an update. Spotify's response on X: "We know glitter is not for everyone. Our temp glow up ends soon." The icon is already being reversed in beta. But here's the real question: was this the most efficient marketing campaign ever — a 300% spike in brand mentions, the whole industry talking, zero media spend — or a genuine brand fumble?…
The skinny
The skinny isn't ready yet — notes appear once the transcript is processed.